WhyGolf Leans Into People's Frustration With The Sport
by Chloe Gordon on 02/15/2023 | 1 Minute Read
Golf is the hardest sport of all time. You hit a tiny ball, with a tiny club, into a tiny hole, a large amount of yards away. The people who play it adore it but love to joke about how unforgiving and challenging it is. So, we leaned into people’s frustration by asking ourselves, WhyGolf? Then we positioned our training products as a way to make the hardest sport less hard.
We used common curse words on the packaging to highlight relatable golf woes and paired them with products that could solve their problems.
For example, one of their products is the Skinny Cup. It makes the hole smaller so that when you remove it, it feels much bigger. The copy reads:
My putting sucks!
Skinny Cups to make the hardest sport less hard.
- Designed By: Unusual
- Creative Director: Javier Bidezabal
- Creative Director: Tim Stiefler
- Product Photography: Pat Vaughan
- Lifestyle Photography: Justin Bettman