Marco Arroyo-Vázquez designed the conceptual packaging for Cugu, a Turkish olive oil brand. The packaging design leans into the brand’s origins and its Greek influences. Creating a piece of art, an almost sculpture-like bottle, creates a new way of looking at food packaging, particularly something that sits out on kitchen countertops. The ceramic bottle pairs well with the wood stopper, implementing a clever use of materials. Plus, the lack of typography on the bottle truly makes this packaging system stand out and allows the design to come to life in an otherworldly way.
WORK Cugu is a contemporary Turkish vision of extra virgin olive oil, which values the connection of EVOO with its ancient roots, represented by the thousand-year-old olive trees of Urla, living witnesses of the beginning of oil production in the world. In Urla, the varieties of Domat (blue bottle) and Memecik (green bottle) olives are currently cultivated and cold-pressed, to turn them into NATUREL SIZMA ZEYTINYA?I, a 100% crude extra virgin olive oil.
