Inspired by the marvelously juicy liquid within, Juicy Lucy’s packaging system features a seductively curvaceous type treatment paired with a vibrant color palette. Highly distinctive, the black, charcoal-infused mushroom juice and the pops of pink create an engrossing juxtaposition. Designed by SOMEKIND studio, this juice’s packaging system is full of wit.
Juicy Lucy is crazy about mushrooms. That’s why they created the first adaptogen-infused juice in Europe. The juice gets its distinctively black color from the activated charcoal, which flushes all the toxins away. Juicy Lucy swears by real and clean plant-based nutrition, so the juices have no artificial flavors, no refined sugar, and no preservatives.
Taking age-old wisdom from traditional Chinese medicine and Ayurdevic practicioners who use medicinal mushrooms (also known as adaptogens) to boost immunity and cure almost any ailment, Juicy Lucy gives it a modern twist by infusing them to a drink you can enjoy everyday. They’re not talking about psychedelics or the kind of mushrooms that makes you think that your legs are turning into snakes.
They’re on to something better. Intent on making a statement with its all-black 100% natural juice, we worked together with Valérie and Pieter to give Juicy Lucy a punchy storyline and a recognizably bold look. What started out as a full-day strategy workshop to define their goals and ambitions culminated into a brand new label that lets the edgy personality of Juicy Lucy speak for itself.
