Pop, Fizz, Jingle: JKRs Festive Design Transforms Coca-Cola Cans for the Holidays
by Chloe Gordon on 12/05/2023 | 2 Minute Read
JKR's packaging design for Coca-Cola's Christmas cans blends Coca-Cola's classic elements with joyful holiday icons, resulting in a distinctive and celebratory global toolkit. The cans feature a delightful array of festive ornaments, creating a bubbly Christmas aesthetic. Within the marketing elements, a Classic Santa takes on a modern twist in a single color, while bespoke typography, crafted in collaboration with Brody Associates, infuses seasonal messages with an inviting feel. The ornament illustrations also contribute to establishing a branded ecosystem for seasonal activations for Coca-Cola across the brand's platforms, from communications to digital spaces.
Iconic Coca-Cola assets meet the icons of Christmas, creating a distinctive and celebratory global toolkit. A set of festive ornaments are decorated with stripes, spots, and contour bottle silhouettes, with the Coca-Cola Hug logoTM taking center stage. Classic Santa goes modern in one color. In collaboration with Brody Associates, bespoke typography brings warmth and charm to our seasonal messages. And motion principles bring Real (Holiday) MagicTM to life.
These assets have been leveraged globally—from comms to digital platforms to packaging—establishing a branded ecosystem for seasonal activations.
- Designed By: JKR