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31 Packaging Designs That Use Pantone's Color of the Year, Peach Fuzz

by Chloe Gordon on 12/11/2023 | 5 Minute Read

Social media and the interwebs can feel like a never-ending hamster wheel hellbent on newness and what's next. While the rapid shifting of trends can quickly turn sour, when the novelty involves Pantone's Color of the Year, I'm willing to jump on the wheel with the rest of my rodent pals. 

Last week, Pantone announced Peach Fuzz (or 13-1023) as the 2024 Color of the Year, and not only is the hue peacefully tranquilizing, but the delicate name absolutely formalizes its clickbaity inevitability. 

While we might think of color as an innocent design element, often, it can spark alienating and polarizing opinions. Peach Fuzz, however, immediately tends to calm the eyeballs with its innocent charm and charisma (er, rizz, whatever you call it). How could anyone dislike the tender, soft, warm hug of a color you've been craving? 

While we haven't seen pastels overwhelm the packaging space in quite some time, below, we're showcasing a few projects featuring hues similar to Pantone's Peach Fuzz. 


Funky Agency's Packaging Design for ArtIchoc's Gastronomic Chocolate Experience

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Sumptuous Packaging Competes With the Stunning Jewelry Within

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How To Add Playfulness To The Health Food Category With Crumby

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Inside Care's Inviting And Forward Thinking Packaging System

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Mighty Swell's Packaging Captures The Essence Of The Conceptual Brand

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Ringa's Packaging Features A Sense Of Enchanting Depth

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Laid Bear Kombucha And Its Simple Approach To Packaging

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Studio MPLS Designs Type-Forward Branding and Packaging For Sola Coffee Co.

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Aesop's New Body Bar Soap Continues The Brand's Quiet Luxury Identity

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Johnny’s Market's Packaging Captures The Indulgence Of Health Food

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Fringe Société's Playful Yet Elevated Wine Bottle Adds The Perfect Splash Of Quirk

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Morrama Creates Luma, A Menopause Management Subscription Service

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Premium Cider Brand Temperance Creates An Elevated Packaging Design

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Mitica's Newly Refreshed Food Packaging Created By Design Womb

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Adicto Caffé Might Be Bitter, But The Packaging Design Is Overly Sweet

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Veuve Clicquot Partners With Canopy To Lead Sustainable Luxury Through A Forest-Free Packaging System

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East Imperial Instantly Stands Out On The Shelves

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Urban Jungle's Packaging Is Unapologetically Bold

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Reimagining Setu And Releasing The ‘Medicinal’ Baggage

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Black Seed Bagels' New Identity Connects The Company's Core Values To The Future

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Entre Pierre et Terre Spirits Packaging Is As Cute As They Come

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Onfire Design Uses Bold Colors, Type And Sassy Copy To Make Bran-ola Stand Out

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Pod & Parcel Provides Biodegradable & Compostable Coffee Pods

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No Sad Drinking With Sunnyside Cidery's Cheery Cans

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Auteur Delivers A World Above In The Skin Care Industry

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Daydream Koffucha's Modern Yet Earthy Packaging Perfectly Represents The Beverage Within

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Pack of the Month: Seachange's HeyHey Has Our Full Attention

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Sacred Seltzer Is Spiked Holy Water And It's Making Us Thirsty

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Can You Put Summer In a Can? Spritz Society Releases New Peach Flavor

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Panettoni Pavolucci's Packaging Feels Like A Warm Embrace

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Moody Scented Candle Thoughtfully Uses Color To Reflect The Scents Within

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