Big Brands but Make Them Gummies
by Chloe Gordon on 11/20/2023 | 2 Minute Read
I'm unashamed to admit that I'm the kind of adult who buys gummy vitamins. If that says anything about my character, it's that I prefer to enjoy life because why would I choose to swallow flavorless calcium, magnesium, or biotin pills when a chewable, semi-decent-tasting gummy exists?
And the only thing more youthful than gummy vitamins are candy gummies.
The editorial team at The Dieline has recently uncovered a gummy reckoning. We've noticed an uptick in branded gummies. I'd even venture to say we've reached peak gummy. Think Kraft Mac and Cheese gummies and Oscar Mayer gummy bacon. You can even find ICEE gummies and Claussen pickle gummies. They're a playful take on the brand's classic foods, allowing consumers to satisfy their sweet tooth and keep their youth intact.
Scroll on, but only if you're not craving sweets.