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Featured image for Weirdo Whiskey's Individualist Take On The Traditional Whiskey Space

Weirdo Whiskey's Individualist Take On The Traditional Whiskey Space

by Chloe Gordon on 10/02/2023 | 2 Minute Read

Studio Ethur Ethur, the design agency based in San Luis Obispo, California, has introduced pure enchantment into the packaging design for Weirdo Whiskey. With an ethos of commemorating the wonderfully weird, Weirdo Whiskey honors the creative souls who often find themselves on the fringes of society.

Studio Ethur Ethur has embraced the mantra "Weird is Wonderful" and embarked on a mission to craft a brand that transcended the ordinary whiskey market.

The result is a captivating packaging design created through an involved creative process that understands the importance of the details. Combining uncoated paper from Avery Dennison with foil printing, holographic accents, and detailed embossing, the packaging design tells a multi-layered story that invites consumers into a world where individuality is truly celebrated.


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A new paradigm shift in the spirits space, Weirdo was born to service the odd ones who need celebration. Bringing in the idea that "Weird is Wonderful," the brand celebrates the idea that creatives are often outsiders, and this is a product that brings those people together. A very specific aesthetic, & concept was required to connect the appropriate consumers to this product. Weirdo reached out to us to develop a brand that transcended the traditional whiskey market in an undeniably individual way.

Studio Ethur Ethur developed the brand identity, packaging, and web to bring this brand to market. Packaging strategy was at the forefront of this project, utilizing complex manufacturing techniques to set it apart from the rest of its competitors. An accompanying web experience was also developed to give their b2b business a place to learn more as well as connect with wholesale opportunities.

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