Featured image for Lavender Coffee's Quaint Packaging Designed By Atlas Branding

Lavender Coffee's Quaint Packaging Designed By Atlas Branding

by Chloe Gordon on 01/09/2023 | 2 Minute Read

Atlas Branding designed the packaging for the Denver-based coffee boutique Lavender. The delicate, soft packaging reflects the brand's strong female demographic, but the understated design is infused with a unique perspective. The typography is whimsical, perfectly paired with the alluring lilac hues. The design is subdued, ideal for a quaint morning pick-me-up.


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In recent years, CBD has been widely popular in healthcare, supplements, skincare, sleep aids, etc. However, there are very few brands that have launched in the space combining high-performance CBD with craft coffee. We worked with Lavender Coffee Boutique based in Denver, CO to imagine a premium coffee brand that introduces CBD coffee to the luxury market. The packaging design experience feels editorial and leaves customers with a sense of calm to their morning routines.

From developing a custom logotype, to oil painting an abstract Colorado landscape in shades of purple and clay, the design balances an intrinsic femininity that intentionally connects with their ideal female demographic. The original oil painting was divided into four areas so each coffee bag is using its own unique piece of the landscape. When sitting together on the shelf, it becomes one cohesive landscape painting. All aspects of this design from the brand identity to the product photography, were completed in our studio. We wanted customers who purchased Lavender Coffee to be proud to display this little piece of art on their kitchen countertops.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph