Featured image for Black Steel Bourbon's Packaging Is Designed For A Younger Whiskey Connoisseur

Black Steel Bourbon's Packaging Is Designed For A Younger Whiskey Connoisseur

by Chloe Gordon on 01/06/2023 | 2 Minute Read

Chad Michael Studio designed the packaging for Dr. Disrespect's bourbon in partnership with The Bardstown Bourbon Company. The packaging design features sophisticated elements that tap into traditional details enlightened from classic bourbon bottles. Yet, because this libation was designed for a younger whiskey drinker, the bold typography paired with the bright, cheerful green hue creates a more vibrant aesthetic than traditional bottle designs. 


Editorial photograph

A beautifully ridiculous, absurdly smooth Bourbon that combines true whiskey-making traditions with an untraditional attitude. Designed for the legend himself, Dr. Disrespect, in partnership with The Bardstown Bourbon Company. Black Steel is a Bourbon in full power pose.

The brand is ambiguous, eccentric, and does not take itself too seriously. All being a reflection of the man behind the brand - Guy Beahm aka "Dr. Disrespect" contrasted with sophisticated, historical cues from traditional Bourbon. Guy has made a huge name for himself over the years as an internet personality / Youtube gamer who built his empire around a wild and high-spirited persona. The brand was designed for a younger whiskey connoisseur who lives life on the highest level. One of spontaneity and momentous escapades but while also being grounded with gentlemanly respect.

It bridges the gap between celebrated youthful ridiculousness and premium craftsmanship. The brand released online and sold out in a matter of hours. Visit www.blacksteelspirits.com to be kept up to date on when the next batch drops!

Editorial photograph
Editorial photograph