Who Gives A Crap sells eco-friendly products, like toilet paper, and donates 50% of profits to clean water and sanitation non- profits. But hereâs the thing, it doesnât look like a typical eco-friendly brand. It doesnât even look like a traditional toilet paper brand. Because Who Gives A Crap has always done things, well, differently.
The brand has a reputation for making everyday household items fun and delightful with colourful packaging and playful puns that people want to display in their homes. Itâs a brand that breaks away from the monotonous earth tones, uses âbumâ freely and doesnât shy away from a dad joke.