BrewBird Coffee That Sings And Packaging To Match

Mucho collaborated with renowned Scottish artist Craig Black to create packaging for Brew Bird, a coffee delivery service. Instead of taking a minimalistic route, the packaging is splashed in swirled paint, creating a mesmerizing experience as you brew your day's energy. The colors are tasteful and artistic, emulating the high quality of the coffee beans within. 

BrewBird is at the forefront of the drip coffee and technology industry. 

Having designed the world’s most technologically advanced coffee brewing platform to create a magical experience, using whole beans in compostable pods, BrewBird ensures you get the freshest cup of coffee ground-to-order with a touch of a button. Their partnership with the best roasters in the world enables them to deliver drip coffee to your door right after it’s roasted and brew it to their exact specifications.

We were tasked with delivering a new brand identity and memorable packaging system to help BrewBird tell this unique story bringing together the artisanal craft of coffee roasters, taste and technology.

We brought this unparalleled freshness and taste to life by working with renowned Scottish artist Craig Black.Craig flew to San Francisco to create one-of-a-kind acrylic paint pours to represent the flavor profiles of individual coffees.

Together with a new logo which cleverly combines two letter ‘B’s with a bird and coffee cups, the whole identity works together to create a lively, joyful, and extremely memorable experience, unique to the coffee industry space.