A Grown Up Marshmallow Brand With Plastic-Free, Compostable Packaging
by Chloe Gordon on 01/30/2023 | 2 Minute Read
Marshmallows are a versatile sweet treat in that they're always seasonally appropriate. S'mores in the summer, hot chocolate in the winter, and they both work in the fall or spring. While tasty delights like marshmallows have the stigma of being merely for kids, everyone loves their pillowy demeanor.
Mojave Marshmallows is a gourmet agave and date marshmallow brand with packaging that highlights their honest ingredients and marshmallows' charmingly fluffy affable nature.
The kraft paper packaging is an immediate blow to the Jet-Puffed marshmallows of the world that come in a plastic bag. The 100% plastic-free and compostable packaging, designed by the company's co-founder Stephanie Ka-Man Chan, is anything but boring, and the vibrant, colorful patterns paired with the bold, sans-serif typeface reflect the marshmallow's whimsical personality. Additionally, the minimalistic marshmallow on a stick illustration not only highlights the classicness of the product, but also visually demonstrates the brand’s promise to stay true to the “real not refined” adage.
The AAPI women-owned brand values sustainability, approachability, and health-forward ingredients, creating a comprehensively inclusive brand reflected through the brand's visual identity and packaging. The kraft paper material doesn't overpower the design as the soft colors and white, bold typography highlights the brand's personality.
Can a healthier marshmallow break into an owned market? With packaging this delightful and sustainable, the answer is yes.