The beauty and wellness space is known for a straightforward, minimalistic approach to packaging, but LG2 designed the simple packaging for Health Hut with noticeability in mind. The romantic amber bottles and a cream label that embraces white space make a dramatic yet understated design. While simple, this packaging design is highly effective in the wellness space without blending into the monotony.
Health Hut is a Toronto-based health and wellness retailer who offers a wide range of all-natural, vegan and cruelty-free products. LG2 was approached to update their visual identity, store signage and packaging design for a line of new products. It was clear at the outset that this well-loved brand needed a significant refresh in order to break into the health and wellness category and align with other established players. LG2 was charged with completely rethinking the brandâs visual identity, colours, typography, and design system in order to modernize the brand across all touchpoints, giving it the strength and flexibility to penetrate the category in more effective ways.
