bel&za Pushes The Fragrance Space To Take More Risks Through Packaging

With metallic colors overwhelming the design, bel&za's packaging system is bold and striking. The vibrant, almost holographic approach is refreshing in a space that tends to lean towards minimalism. Plus, the striking color combinations prove that this is a brand willing to take bold, unapologetic risks, something consumers need more of in fragrance packaging.

After becoming one of the largest fashion chains in Brazil, C&A strategically enters the Beauty market with its own line. Divided into three fragrances, there are twelve products between moisturizers, body splashes, creams, lotions and oils - that's where we come in! 

The Challenge 

As partners in the brand's journey to become the largest beauty hub in Brazil, our first step was to develop a proprietary name for the line and a surprising packaging for the customers. Keeping always in mind the young, energetic and happy spirit that the brand seeks. 

The Solution 

A name that reflects the brand. A packaging that reflects the customer, literally speaking. With metallic colors and straight to the point layout, the line expresses its innovation and boldness.