With metallic colors overwhelming the design, bel&za’s packaging system is bold and striking. The vibrant, almost holographic approach is refreshing in a space that tends to lean towards minimalism. Plus, the striking color combinations prove that this is a brand willing to take bold, unapologetic risks, something consumers need more of in fragrance packaging.
After becoming one of the largest fashion chains in Brazil, C&A strategically enters the Beauty market with its own line. Divided into three fragrances, there are twelve products between moisturizers, body splashes, creams, lotions and oils – that’s where we come in!
