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Making Legumes Groovy With Bloom Legume’s 70s Inspired Packaging

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Inspired by a freethinking mindset, Bloom Legume’s packaging design highlights psychedelic patterns fused with a retro aesthetic. Designed by Hnycomb Studio, the snack’s packaging showcases a loose interpretation of 70s culture while maintaining a fresh, modern approach.

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Bloom Legume is a new era of legume products that meets the eat ‘’clean’’ and feel good idea. The brand was inspired by the hippie motto which was born in the ’70s: ‘’feel good, do good!‘’. The Bloom Legume packaging features psychedelic patterns and a vintage vibe combined with the blooming legume sprouts! We wanted to say ‘’Lentils and Chickpeas can be fun too’’ to the new generation snackers with our brand identity.

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