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Featured image for Pearl's Pretzels' Packaging Embodies The Aesthetic Of Old School Italian Bakeries

Pearl's Pretzels' Packaging Embodies The Aesthetic Of Old School Italian Bakeries

by Chloe Gordon on 01/18/2023 | 2 Minute Read

Classic vintage hues and a quaint, cursive typestyle encapsulate Pearl's Pretzels packaging and take the packaging system from contemporary to reflective. The packaging design for each product in the line takes inspiration from the flavors themselves, the honey mustard and onion flavor tucked beautifully in a golden and cream color palette. The packaging is modest, but the elements utilized beautifully share the brand's love for old Italian bakeries and the attitude they embody. 


Pearl’s Pretzels is an answer to the age-old question: ?What happens when you take your favorite pretzel and turn it into a cracked piece? Crunchy and flavorful, a go-to mouthwatering snack for everyday and everywhere.
Inspired by the old Italian bakeries of Philadelphia, the brand identity we created is colored with inspiration from the flavors themselves. The brand's name is also used in the logo, reflecting that it is a part of the classic bakery culture with its old-school hand-written design. All these design elements actually support the representation of a certain period of the brand. Old-school hand-written logo with classic vintage colors reflecting the old Italian bakery culture in Philadelphia and the curvy handwriting embodies the spirit of the Italian Market District of the city

The colors choice for the packaging is based on a color palette that over them created from the flavors. The sizing of the package's is very designed to be handy that you can easily grab a bite.
Main goal for the design was targeting the the new generation of consumers that loves a delicious, crunchy and flavorful snack, and giving them the experience of the classic Philadelphia Italian bakery ! Pearl's has a party snack vibe that goes with your favorite drink.


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