Following last yearâs JRK refresh of M&Mâs, which included updates to its cadre of candy characters, the Mars brand introduced a new mascot to its lineup, Purple, in September. Purple joined Green and Brown as the third female spokescandy as part of M&Mâs efforts to be more inclusive and representative.
M&Mâs has now announced a new limited-edition release featuring the trio of female candies to celebrate women worldwide. Dubbed âflipping the status quo,” the new packaging marks the debut of Purple on US packaging and portrays the trio of characters upside down on the front of the candy bags. Purple stands in the center of the limited edition bags, available in milk chocolate, peanut, and peanut butter, against a purple-colored backdrop.
