Paulina Ho designed Latitude Craft Chocolate bars’ beautifully crafted and colorful packaging rebrand. The new design was implemented so the bars could relate to a global audience. The stunning illustrations, bright colors, and lovely, scripted typeface create a welcoming and warm atmosphere for all demographics.
Latitude Craft Chocolate produces specialty cocoa and chocolate from a sustainable supply chain that positively impacts thousands of households in Uganda. I was approached for a complete rebrand to help them expand their audience across global markets. After thorough research, we concluded the qualities that the new Latitude Craft Chocolate branding should embody: “Proudly African, Contemporary, Sophisticated, Original, Fun, Witty, and Approachable.” Vehicle, store design, and location-based photography by Latitude Craft Chocolate.
