Simplistic designs can be bold when done right, and Drop’s packaging is proof. Designed by BACKBONE BRAND WONDERING, the packaging design implements a striking typeface with a subtle drip on the “O” and a beautiful blue hue. Utilizing the powerful typography in different ways throughout the design touchpoints creates a cohesive brand that allows the minimalist design to feel more substantial and edgy.
Drop is a new Colombian special coffee developed with the idea of the “daily Extraordinary”. Colombian Coffee is one of the best coffees in the world, and we wanted to show the magic of being able to drink it as a routinary beverage here. Based on that idea, DROP is a homage to routines, enjoyable acts that can built a fantastic life. Because Happiness is made DROP by DROP.
