What’s more heavenly than a dessert you can enjoy without worrying about your diet?
OMG! It’s Dairy Free is a line of—you guessed it—dairy-free, vegan, and kosher whipped cream. The new line designed by League is a god-given gift for people with dietary restrictions that wish they could enjoy the simple joy of whipped cream. Moving away from dairy products, the flavors they have opted for are coconut, almond, and soy, each variety complete with its own god character illustrated on the packaging that you can praise for the gift of whipped cream that won’t give you a stomach ache. The colorful canisters are covered in a hypnotic bullseye pattern, creating an overall exciting and vibrant packaging identity that turns the simple joy of enjoying whipped cream into a momentous occasion that’ll have you saying, “Oh my god!”
You stop craving that glass of milk, you get used to eating your bagels without the big chunks of cream cheese… you don’t even shed tears on the chocolate truffles. That just never will be. But what turns on is the little joys. And nothing turns you on like the perfect whirlwind of whipped cream on your dessert that will maximize your stomach’s enjoyment. For most, it’s the soothing sizzle of a jar of whipped cream, this little swirling cushion of airy kindness, a gift from the gods of sweetness. But for you, this hiss turns into a convulsive gurgle and joy becomes a feeling of guilt, shame or agony…
But all this until you discover OMG, a collection of incredibly delicious, lactose-free, vegetarian and kosher foods that will bring back that little joy in the life of a food-restricted sweet tooth around the world.
OMG is a brand of lactose-free whipped cream created and manufactured in the USA, formerly known as Smackin Whip. The company’s goal was simple: to provide delicious, dairy-free, vegan, kosher alternatives to traditional, food-limited sweet tooth desserts that retain the look and feel of traditional desserts. Simply put, the mission of the company is to give people a holiday and bring some goodies into their lives. We think that for people with dietary restrictions this is an emotional and festive event, and we do our best to convey these emotions in naming and packaging!
With the help of identity and packaging design, convey the feeling of surprise and joy when a person finds delicious dairy-free desserts. Emphasize the proverbial name and create an authentic atmosphere of celebration wherever “OMG!” products appear. Moreover, we need to create a remarkable design that would stand out among competitors.
We looked at several options for how we can convey the holiday feeling on the packaging. And we settled on a character who embodies the deity of celebration and taste. The idea for the characters was inspired by Indian masks, which were a symbol of deity worship. We didn’t want to give the character specific human or animal features, so we were looking for an abstract image that would be kind and cheerful, and reflect the essence of the deity. We selected the best of the options and adapted them for different tastes. For each taste, we have developed our own personal God “Soy God”, “Almond God”, “Coconut God”.
