PAIA Juicery Is More Than a Healthy Juice Brand, It’s a Lifestyle

The Mexico-based brand PAIA juicery has created a collection of cold-pressed juices free of added sugars and preservatives for a young and adventurous audience looking to rebel by being healthy. The design done by PERSPECTIVA is simple and understated, as fresh and clean as the juices are healthy. The brand targets consumers that are on the constantly on the move; slim and small, they are conveniently sized to enjoy on the road. 

PAIA was born with the idea of offering a local market 100% natural cold-pressed juices, free of added sugars and preservatives.The main objective of designing the identity was to transmit the philosophy of this brand: Being healthy can be fun, cool and daring, because in its menu the mix of ingredients is daring and unexpected.

As a result we created and designed an identity that changes the perspective of what a healthy juice is, and we took as main inspiration the origin of its name, which refers to an island located in Hawaii, making the brand combine dynamic typographies with warm colors for the packaging and collateral uses, keeping a fresh, clean and bold style.