High Camp Supplyis a brand that sits at the intersection of floral appreciators and those who know how to effectively romanticize their lives. The branding, developed by Susan Hanson, began first as just that: an idea. Hanson started High Camp Supply with a comprehensive branding project; it was just missing the product.
Hanson was inspired by the idea of appreciating the finer things fused with a fondness for nature and grit. As a result, the brand evolved into an extension of self, a yin-yang of organic and luxe, and became the first shipped gardenia business. The floral shipping boxes are refined, glossy, and black, beautifully contrasting the soft, white velvety petals of the beloved gardenia flowers.
The unlabeled boxes and candles create an aura of sophistication, wonderfully forcing consumers to become encapsulated by the gifting experience instead of being distracted by the packaging or material side of the gifting occasion. The entire packaging design is dedicated to appreciating the every day and understanding the art of making memories through experience.
