Featured image for High Camp Supply Creates A Romantic Unboxing Experience For Previously Unshippable Gardenias

High Camp Supply Creates A Romantic Unboxing Experience For Previously Unshippable Gardenias

by Chloe Gordon on 09/06/2022 | 4 Minute Read

High Camp Supplyis a brand that sits at the intersection of floral appreciators and those who know how to effectively romanticize their lives. The branding, developed by Susan Hanson, began first as just that: an idea. Hanson started High Camp Supply with a comprehensive branding project; it was just missing the product.

Hanson was inspired by the idea of appreciating the finer things fused with a fondness for nature and grit. As a result, the brand evolved into an extension of self, a yin-yang of organic and luxe, and became the first shipped gardenia business. The floral shipping boxes are refined, glossy, and black, beautifully contrasting the soft, white velvety petals of the beloved gardenia flowers.

The unlabeled boxes and candles create an aura of sophistication, wonderfully forcing consumers to become encapsulated by the gifting experience instead of being distracted by the packaging or material side of the gifting occasion. The entire packaging design is dedicated to appreciating the every day and understanding the art of making memories through experience.


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Susan Hanson founded High Camp Supply in 2014, inspired to create the first “Ephemeral Luxury” experience based brand that celebrates the everyday through sensory gifting and imprinting memories through unique and extraordinary experiences. High Camp Supply’s signature product is the cut-to-order farm-to-door Vine & Bloom Box. High Camp pioneered sending flowers overnight directly from the farm to consumers and is first to ship the fragile gardenia bloom, thus making it available year-round.

Gardenias are Susan’s favorite flower - as they are beautiful not only in their appearance but in their rich, decadent and mesmerizing fragrance, an instant mood enhancer as they create a magnetic sensory overload. Gardenias have long been associated with elegance and grace. In ancient lore, gardenias were sacred to Morpheus, the Greek god of dreams. The blooms are simultaneously simple and decadent, imprinting all those who encounter them.

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A long standing favorite to many, the exclusive availability of the gardenia put High Camp on the map. “I love living with gardenias in my everyday environments, as well as using them to celebrate life’s most intimate and formal occasions,” states Founder, Susan Hanson. Susan is a lifelong Creative Director and Entrepreneur, specializing in large scale events and installations, commercial design and editorial photoshoots. Susan’s clients have ranged from Vogue to global tastemakers and titans of industry.

Gardenias had never successfully shipped en-masse by air. Undeterred, we worked for months, refining the optimal growing methods and shipping flowers to ourselves until we perfected the process. Today High Camp is the only company in the US to ship directly to consumer cut-to-order High Camp Gardenias quality vines and blooms year-round from our farm in California’s beautiful central coast.

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As the first to ship flowers overnight via FedEx, we had to pave many roads. In retrospect it seems simple to mark a box “perishable flowers, open immediately” or to mark them as fragile, yet it took 6 months to learn how to ship the flowers to consistently arrive in optimal blooming condition.

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Shipping “cut-to-order” gardenias requires strictly monitored conditions. We are the world’s sole purveyor of this fragile flower allowing year round availability direct to the consumer’s door. Susan developed her signature candles to include in the boxes to create a perfect companion to the gardenias. The candles come in the signature gardenia palo santo and Roma scents with crackling wide wood wicks. They are extremely oversized ranging from one to fifteen pounds.

The response has been wonderfully overwhelming. Customers reach out regularly to share memories evoked and the joy the package brought to their home or loved ones. Featured in Vogue Gift Guide for holiday, Vanity Fair Cult Favorites, Architectural Digest #1 Luxe Floral Delivery, Oprah’s Favorite Things and Elle Decor “What’s Hot”, High Camp is on a journey to deliver more sensory- based experiences, and our calendar is filled with surprises we can’t wait to share in the coming year.

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