Auge Design's Rebrand For Sammontana Brings Back Nostalgic Summer Vibes

Sammontana is an ice cream and frozen goods brand well loved in Italy. The dessert brand worked with Auge Design to create packaging reflective of warm, sentimental summer days. The brand's warm essence comes to life through each flavor's individual geometric pattern design, bright colors, and lively typography. Yet, while each packaging design is unique to each flavor, the format and structure of each pack are consistent, allowing for easier brand recognition.

With over 70 years of history in ice cream making, Sammontana is the Italians’ favorite industrial ice cream and frozen goods brand. The Group operates in 5 production sites around the country and counts over 1000 employees. Sammontana indubitably means Italian Summer.

The complete restyle of the most classic ice creams that belong to the summer memory of every Italian. The task was to create a consistent and recognizable product line, but with a different personality for each ice cream.

We started by investigating the Sammontana heritage archive, where we find a vast treasure of bold colors and illustrations, we immediately fell in love and wanted to bring back these nostalgic summer vibes. To help create a family feeling we have opted to have the logo, image and names of the ice cream all in the same designated area, that works like a label applied on the pack. Every ice creams has its own pattern, the colors and illustrations used give an idea of the flavor and texture of the product.

We create a format in which the logo and the photo are always positioned in the same position, to make it easier to recognize the product and the brand. Each ice cream has its own unique pattern, the colors and illustrations help the customer to recognize the flavor.