Cactus Plant Flea Market and McDonald's Team Up To Repackage The Happy Meal (But For Adults Only)
by Rudy Sanchez on 09/27/2022 | 2 Minute Read
McDonald’s Happy Meals have delighted young folks for over 40 years. Eventually, most adults, save for obsessed toy collectors and resellers, retire the kids’ meal from the rotation and opt for more substantial, grown-up fare.
The burger giant knows how fondly you remember those trips to the Golden Arches as a child for a Happy Meal and has teamed up with streetwear brand Cactus Plant Flea Market(CPFM) to create a version of the boxed kids' staple for adults.
Cactus Plant Flea Market Box’s design is absent of princesses and pokemón; instead, the boxes feature Grimace and a new character, Cactus Buddy!, in front of a McDonald’s in CPFM’s signature style that's both psychedelic and irreverent, even to its corporate partner. Major brand elements such as the McDonald’s sign and McDonaldland characters also get the CPFM treatment. Most major brands would not sign off on altering their fiercely guarded intellectual property as much as in this collab, so it's refreshing to see McDonald’s give CPFM that creative liberty.
Meal choices include a Big Mac or 10-piece McNuggets, fries, and a drink. Of course, it wouldn’t be a Happy Meal without a toy, so you'll get one of four collectible figures designed by CPFM. The set includes Grimace and Cactus Buddy!, joined by McDonaldland characters Birdie and Hamburgler.
“We're taking one of the most nostalgic McDonald's experiences and literally repackaging it in a new way that's hyper-relevant for our adult fans,” said Tariq Hassan, McDonald's USA chief marketing and customer experience officer, in a press release. “I can't wait to give fans a unique piece of art and culture as we dive headfirst into the dynamic world of Cactus Plant Flea Market together next week. With menu favorites like the Big Mac and McNuggets at the center of this collab, this is another way we're reigniting a new generation's love for our food and the brand.”
CPFM boxes will be available starting October 3rd, while supplies last. Limited supplies of supporting merch, including tees, hoodies, and collectibles, will also be available on October 3rd at cpfmmcdonalds.com.
Olberding Brand Family
Olberding Brand Family
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