Flip Whip Flips The Script On Whipped Toppings With Ranch and Bleu Cheese
by Rudy Sanchez on 09/26/2022 | 2 Minute Read
Ranch and blue cheese dressing are two of the most popular sauces. It’s easy to understand why. The creamy base is indulgent and tempers spicy foods like buffalo wings, while the tanginess of both compliments hearty snacks and meals.
But there are times when dipping or dressing these sauces isn’t ideal. Dipping can be messy, and pouring ranch or blue cheese might unevenly cover the food.
Flip Whip is a new line of sprayable condiments featuring blue cheese and ranch flavors. Like whipped cream, Flip Whip dispenses out of a pressurized can, resulting in fluffy and savory rosettes that sit neatly on top of hard-boiled eggs, chicken wings, steak, and anything else that needs a dollop of aerated flavor.
Branding and packaging for Flip Whip comes from the agency Shine United. The can labels for Creamy Ranch and Bleu Cheese feature jazz themes, with smiling musicians holding snacks like wings and pizza slices while playing musical instruments. Additionally, the Flip Whip logo inverts the “i” in Whip, a clever nod to the action of pointing the can upside down to dispense.
There’s no reason why yellow processed cheese has to be the only savory option that comes out of a can. And who says whipped cream only has to be sweet anyway? These days, we see everything getting the whipped treatment, even sunscreen. We were likely due for ranch and blue cheese whipped cream.