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Ground Spirit Emphasizes Spiritualism In Their Brand Design

by Nooneh Gyurjyan on 09/22/2022 | 2 Minute Read

Studio Nice One dug deep to create the visual identity for Ground Spirit, a cinnamon spice brand with roots in Sri Lanka. The design features warm colors, bold iconography, and hand-drawn elements. The figure of a woman serves as the principal logo, honoring the workforce of 90% of women involved in making the product. The packaging captures the soul of cinnamon and gives a modern flair to a spice steeped in tradition.


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Steeped in rich tradition and fiercely guarded for its healing properties, Ceylon Cinnamon is the only unique true source of cinnamon. Sourced from the South Coast of Sri Lanka, Ground Spirit Cinnamon was designed to celebrate the 90% female workforce that helps to create it, as well as the healing properties that this spice embodies. Focusing on Ayurvedic traditions; the rich belief that health and wellness are finely woven together through mind, spirit & universe are shown through Ground Spirit’s visual identity in a fresh and modern way, to differentiate it from other more traditional spice brands.

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