Toms is a Danish candy company in operation since 1924, and their flagship product is the Guld Barre (or Gold Bar in English), a uniquely-shaped chocolate bar with deep, round valleys. When they introduced the Guld Barre to the public in 1932, the price of cocoa had risen drastically, so much so that folks at Toms would say it ought to be made out of gold.
Although a beloved Danish classic, Toms felt it was time to revitalize and contemporize the snack brand. Toms started with the chocolate bar shape, returning to the original design that splits apart with a satisfying crack.
Toms approached Scandinavian agency Everland to refresh Guld Barreâs visual identity, thanks in part to Everlandâs previous work with heritage Danish brands like Tuborg Squash.
