You're Invited To An On-Demand: Decoding Oikos' 'Forkable' Look
by Chloe Gordon on 09/02/2022 | 1 Minute Read
You're Invited! Join Us Thursday, September 15th for the next DECODED:
Decoding OIKOS' 'Forkable' Look
Go behind the scenes of reinventing OIKOS, an iconic yogurt brand. Learn how we broke the rules of traditional client and agency relationships, redefined the design process, and created a whole new brand world for OIKOS — to show that wholesome and good-for-you doesn’t have to be boring. From the real deal on how we rallied our “inner mavericks” to launching during a global pandemic, we created the space to dig in and crack open a juicy challenge. Join Lauren Koprowski Bodner, Director, Brand Design Strategy at Danone, and Sarah Williams, Partner and Chief Creative Officer at Beardwood&Co — as they share the true story of how they took a radical new approach and what they learned along the way.
In this session you'll take away
- How to successfully blend your brand & agency teams with real-life tips and advice
- How to seamlessly meld strategy and design to create high-impact creative
- How to create design principles for a “brand world” that can live across the brand experience
- Air Date: Thursday September 15, 2022
- Time: 10:00 AM PST
- Duration: 60 minutes