Student designer Ann-Katrin Bernhard created the conceptual redesign for Sarotti chocolate. Bernhard noted that the brand’s current logo is receiving backlash for its racist and stereotypical representation. So, to rethink the brand’s messaging, Bernhard created a brand redesign that beautifully encapsulates and represents the brand’s tradition by updating the beautiful lettering and color system. The result is a sophisticated rebrand highlighting Sarotti’s positive qualities and letting go of the insensitive assets.
Sarotti is a traditional Berlin chocolate and praline manufacturer and one of the oldest german chocolate brands. Closely linked to its reputation and image is its company logo from 1920, the so-called âSarotti Moor”, which still represents the brand in a modified form on packaging and in advertising communication.
