Like eggs, the way coffee is consumed depends on the culture. Cafétio is a coffee brand that packages and sells different techniques of coffee blends. The packaging, designed by Domigenes Studio, accentuates proportion, something beautifully unique to coffee recipes. While the ratios on the packaging are unique to each product, the delicate typography and brown and creamy hues stay consistent. As a result, this design feels highly refined yet familiar and warm, as coffee should.
Coffee has been the most consumed beverage in the world. However, each country has its own unique way of blending coffee based on the characteristics and tastes of the beans. Some of the most popular coffee drinks throughout the world would be Espresso, Cappuccino, Latte and so on.
Cafétio is a brand that sells the aforementioned coffee blends in the packaged form. Cafétio instant coffee is manufactured with excellent Robusta coffee beans from Vietnam’s lush highlands, using Eastern brewing techniques and top European technology, together offering users an explosion of tastes much like a bartender.
Cafétio’s brand identity design emphasizes the importance of precise ingredient proportion while being able to demonstrate various types of coffee. Hence, the brand name was established in the same spirit, which is the combination of the words “cafe” and “ratio”. The logo is the letter “o” in the brand name with a dividing line in the middle to illustrate the ratio division as well as a symbol of the Robusta coffee beans (the type of beans that have a more rounded shape and a straight groove in the middle)
