Julia Heatherly designed the packaging for Well Traveled Lemonade, and brand that taps into the history of the beverage. The result is a packaging system that’s bright and cheerful but also reflective. For example, the illustrations highlight that lemonade originated in Egypt, was named in France, and was marketed first in Australia by representing the country’s most popular transportation system. While upbeat, the packaging also feels down-to-earth and rustic, creating an aesthetic that’s as welcoming as the sweet drink.
Well Traveled Lemonade is a concept lemonade brand that celebrates the idea of global travel. The driving design theme is based off of the history of lemonade being that it originated in Egypt, named in France, and marketed first in Australia. The driving theme also follows the most popular fruit and transportation vehicle of the country. So Egypt is the classic lemonade with graphics of the tuk tuk.
