Student Week: La Fleur Is a Flower-Infused Sparkling Water
by Chloe Gordon on 08/31/2022 | 2 Minute Read
Inspired by a cheerful summer picnic, Maja Gawronska designed the packaging for La Fleur, a flower-infused sparkling water. The simplicity of the design allows the intricate details to shine, such as the delicate typography and innovative floral illustrations. The design is simple yet effective, creating a system that beautifully reflects the joyful sentiments surrounding a summer picnic in the park.
La Fleur is a concept flower-infused sparkling water perfect for a summer picnic and entertaining all year long. Founded by organic flower farmers from Califonia, La Fleur is zesty, refreshing, and stocked in higher-end grocery stores and delis.
In contrast to the more traditional branding of most sparkling waters and botanical sodas, I took a different approach to packaging - mixing a light, contemporary feel with a dollop of vintage vibes. Infusing neons into Art Deco-inspired illustration highlights the youthful but sophisticated focus of the brand.
Playful, light, and slightly industrial in look and feel, the illustration is repeated and wrapped around the recyclable glass bottles. The contemporary pastel palette features a bright accent color for each new flower flavor. A romantic, delicate, and extravagant typeface Dahlia evokes retro, while simple Futura PT provides a clean, attractive contrast as the supporting type. Bright and colorful bottle caps and a collection of branded items, like the picnic-ready canvas purse, further enhance the brand.
- Designed By:: Maja Gawronska