You Again's Brand Refresh From Wonderkind

Wonderkind created the brand refresh and label design for dessert brand You Again. The packaging design features vividly illuminated red and blue hues with an intricately illustrated side panel. The design is enchanting yet simple enough that the consumer can understand the brand's messaging without distraction.

This project was a brand refresh and label design. You Again makes easy + delicious cookie, brownie and muffin mixes, inspired by accessible nutrition + Ayurveda. We amped up the brands color palette as well as refreshing their type system and hierarchy to help consumers navigate the special mixes. Henna inspired illustrations were incorporated to bring to life the colorful packaging.