Harvest Snaps is a brand that delivers consumers delicious snacks crafted with only plant-based ingredients. Yet, the brand wanted a fun way to share the snack with the UK snacking market, so they turned to Fun Agency for help. The design agency created a packaging design system that inspires consumers to snack without compromising. Through inspiring illustrations and playful colors, the packaging design invites consumers in and is comfortable enough for them to want to stay a while.
Working with the global snack manufacturing business, Calbee, we helped to drive their corporate vision of delivering healthier snacking alternatives for the UK healthy snacking market. Specifically launched to comply with the introduction of UK HFSS (High in saturated Fat, Salt or Sugar) restrictions.
