TRUFF X Hidden Valley Sauce Collab Just Made Ranch Dressing Fancy
by Rudy Sanchez on 08/25/2022 | 2 Minute Read
Two original California condiment brands, Hidden Valley and TRUFF, have announced a new saucy collaboration that combines the tangy richness of the original ranch dressing with the spicy umami combination of TRUFF’s black truffle hot sauce. The team-up represents the first sauce-on-sauce collaboration project for both brands.
Instead of the typical squeeze bottle that ranch often comes in, the TRUFF x Hidden Valley ranch sauce comes in TRUFF’s 18oz glass “magnum” bottle, topped with TRUFF’s signature truffle-inspired top in green. The label depicts the fields on Hidden Valley’s packaging in a monochromatic green with cobranded bottles bearing the ranch dealer's logo in gold on the top and TRUFF’s vertical wordmark underneath.
“TRUFF is all about flavor exploration and re-imagination. While we've had the privilege of working with world-class chefs, sometimes the best suggestions come from our customers, who have been very vocal about requesting a truffle ranch,” said Nick Ajluni, TRUFF’s co-founder and co-CEO, in a press release. “Partnering with Hidden Valley Ranch was the obvious choice. Not only is it the original ranch, but also a truly iconic brand with a passionate community that's helped make ranch a cultural phenomenon.”
Deb Crandall, marketing director for Hidden Valley Ranch, added, “Hidden Valley Ranch is always looking to offer new and unexpected ways for our fans to experience the ranch flavor they love. TRUFF is the perfect partner, with their unique, elevated hot sauce that is unlike any other. Together, we knew we could develop a perfectly blended product with the extraordinary flavor we know our consumers will love!”
The limited edition ranch sauce drops on August 30th at TRUFF’s website with the brand warning that “ultra-limited” quantities will be available.
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