Featured image for Ruffles Launches New Ridge Twists Line with WNBA Star A’ja Wilson

Ruffles Launches New Ridge Twists Line with WNBA Star A’ja Wilson

by Chloe Gordon on 08/16/2022 | 2 Minute Read

WNBA player A'ja Wilson has a long, impressive resume. She's a four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year, Olympic gold medalist, and most recently, has joined NBA All-Stars LeBron James and Jayson Tatum as Ruffles' newest partner. Ruffles Ridge Twists feature the beloved ridges, but are as unique as Wilson with the spiraled shape. In addition, the chip's packaging features Wilson front and center, inspiring consumers to own their ridges.

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While Ruffles’ ridges give them a unique edge, have you ever wanted to put a twist on ordinary potato chips? Well, Ruffles has done just that with its latest innovation! The brand famous for its ridges, and the Official Chip of the WNBA, is adding a delicious twist to the chip aisle by introducing Ruffles® Ridge Twists™ - an entirely NEW product line.

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The Ruffles Ridge Twists brings fans an entirely new flavor experience, featuring the same iconic Ruffles ridges you know and love, but with a light, airy twist. The potato spirals come in two legendary flavors: Double Cheddar and Smoky BBQ, which happens to be the new signature flavor of Ruffles’ newest Chip Deal athlete – Las Vegas Aces forward and 4x WNBA All-Star, A’ja Wilson!

Fans will find A’ja on bags of Ruffles Ridge Twists Smoky BBQ alongside Ruffles Ridge Twists Double Cheddar in select retailers nationwide starting this month. The products will be available in 5.5oz bags for $5.59 and 1.75oz bags for $2.29. 

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