Featured image for Goldfish and Dunkin' Drop Pumpkin Spice Collab

Goldfish and Dunkin' Drop Pumpkin Spice Collab

by Rudy Sanchez on 08/16/2022 | 2 Minute Read

One would reasonably expect pumpkin spice items on Dunkin’s fall menu, but the coffee and doughnut chain isn’t boxing itself in with lattes and pastries. Dunkin’ partnered with Goldfish crackers for a limited-edition Pumpkin Spice Graham Goldish cracker.

The Goldfish bag features Dunkin’s signature color palette with Goldfish cobranding in the form of the logo up front. The front of the bag depicts Dunkin’s glazed pumpkin cake doughnut surrounded by Goldfish graham crackers. Dunkin’s delightful typography also appears up front.

“We continue to take Goldfish to the next level with new, delicious, and unexpected partnerships,” said Janda Lukin, chief marketing officer, Campbell Snacks, in a press release. “The new limited-edition Goldfish Dunkin’ Pumpkin Spice Graham crackers bring together two fun and iconic brands to give pumpkin spice lovers a new way to experience the sweet side of their favorite snack. This is the first time Goldfish is tapping into the pumpkin spice season, and we couldn’t be more excited to partner with the brand that knows pumpkin spice the best.”

Editorial photograph

Brian Gilbert, vice president of retail business development at Dunkin’, added, “together with Goldfish, we’re bringing fans a new snack to reach for during one of the most popular seasons of the year: pumpkin spice season! Limited-edition Goldfish Dunkin’ Pumpkin Spice Grahams embody everything we love about this special time, from the warm pumpkin spices you find in our delicious latte or notes of our classic donut glaze in our baked goods. We’re confident this will be a real treat for all the pumpkin spice aficionados out there.”

Goldfish Dunkin’ Pumpkin Spice Graham crackers are available beginning September 1st.

Images courtesy of Dunkin' and Pepperidge Farms.

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