Featured image for Sowvital's Philosophy Is Built Around Science, Art, And Rituals, And The Packaging Reflects This

Sowvital's Philosophy Is Built Around Science, Art, And Rituals, And The Packaging Reflects This

by Chloe Gordon on 08/15/2022 | 3 Minute Read

House plants have always been popular, but during COVID, when we were stuck inside, keeping plants around our spaces not only created a personal oasis but they created a fun activity. Sowvital is a plant care brand invented because of this COVID houseplant resurgence. The result is an exquisitely designed line with packaging so sleek it's unlike anything else on the market.

"Our packaging draws on traditional cosmetic codes: droppers and spritzes: tactile instruments we are all familiar with when dispensing hyaluronic acid or a vitamin C face mist, stated Jack Lewis, founder of Sowvital, "When constructing the brand's visual world with Leslie David (famed for designing the visual identity of Glossier), we worked to craft a visual language which both celebrated the scientific roots of the product, but also made it highly apt for display in a chic Parisian apartment."

The outer box is sleek with an almost editorial aesthetic, with a white backdrop, varying typography, and refined gradient detailing. The box has robust bottles, featuring a fitting green tone and a similar label design to the outer box. The packaging design is highly consistent, beautifully executed, and creates a new design standard for plant products.


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We are very happy to present our last branding work for Sowvital a lifestyle care product range for house plants. Sowvital launched on May 1st, as a tribute to this pagan holiday aimed to celebrate nature,spring’s return and plants growing and flourishing.

Driven by the desire to support, inspire and educate urban gardeners, Sowvital designed a range of plant-care products aimed to reconsider and re-envision our plant-care routines. Inspired by the cosmetic world, this three step routine is composed of very high quality product supported by innovative scientific research and strong design: it will be happily displayed in every home. They are environmentally conscious, vegan and built to help plants to grow and thrive indoor. 

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We were very happy to collaborate with this brand as we resonated personally with the de- picted lifestyle, the product and its ethos as a whole, but also because we had the ability to build the visual strategy and its according solutions from A to Z. From the logo, the typo- graphy combination, the imagery, the campaign, the website, the illustrations and every single one collateral, the Sowvital team gave us their trust to help them build their world. It was a long creative process. A journey even which filled us with knowledge, happiness, creativity, friendship, pride but also a renewed love for our house plants. 

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