Featured image for Dirtbag Bars Are Tasty Snacks That Also Support Mental Health Access

Dirtbag Bars Are Tasty Snacks That Also Support Mental Health Access

by Rudy Sanchez on 08/12/2022 | 2 Minute Read

In response to consumers looking for healthier alternatives for everyday products, many new brands have emerged promising better versions of things like soda, candy, breakfast cereal, and chips. But what if a snack can also address the lack of mental health access while being tasty?

Mark Andrew Gravel spent years perfecting a chewy, gooey chocolate bar while working on his mental health. When Mark decided to launch his new snack, Dirtbag, he decided to give back to the mental health field, which had helped him tremendously by donating a portion of all sales to the non-profit 1% for Mental Health, which seeks to broaden access to mental health care in the US. Dirtbag snack bars are organic, vegan, GMO-free, and gluten-free.

Editorial photograph

The branding and packaging feature design by Day Job in collaboration with Gravel, while Dakota Light-Smith (also from Day Job) created the logo. The color palette is pleasant, with a pink hue as a primary color and black for the wordmark and everything else. 

Editorial photograph
Editorial photograph

The Dirtbag wordmark is made from soft, organic shapes to form the letters. The rest of the wrapper comes minimally dressed with requisite details and rounded callouts. On the back of the case box, you'll also find a critical reminder that “it’s cool to ask for help.”

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Snickers might have come up with the concept of being “hangry” to sell candy bars. But Dirtbag takes a different approach to mental health by contributing towards mental health access, which, even with insurance, can be hard to obtain by millions of Americans that need it.

Dirtbag bars launch soon.

Editorial photograph

Images courtesy of Dirtbag.

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