Snickers Vein Remains, But Is Now Available In Shakeable, Seasoning Form
by Rudy Sanchez on 08/01/2022 | 1 Minute Read
Folks like making foods taste a little more like their favorite candy. Last year, B&G Foods had a hit with its Mars collab Twix seasoning blend. Now, they're following that surprise hit with a new shaker blend based on the popular—and possible GOAT of candy bars—Snickers.
Packaging is kept simple; a chocolatey dark brown background hosts an image of a split bar of Snickers on the front, the iconic Snickers logo, and a small callout in the same shape as serving suggestions. Finally, the plastic jar gets topped with a lid in the same blue Snickers uses on its candy wrappers and logo.
“At Mars, we are consumer-obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” said Michelle Deignan, senior brand director of Mars Wrigley, in a press release. “We're pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of Snickers in a completely new and shakeable way with Snickers Shakers Seasoning Blend.”
Snickers Shakers will roll out to stores nationwide this month.
Images courtesy of Mars and B&G Foods.