Taking inspiration from Italian architecture, Fabula Branding created a packaging system for the Italian coffee brand Boggi. With each bag of coffee featuring a large architectural image, the brand’s roots are quickly and visually established. Further, maintaining white typography across the range of products creates a consistent feel for each product, despite being vastly different in imagery and color.
Boggi is an Italian coffee produced by Boggi S.L.A., Andalo Valtellino. The product is intended for worldwide distribution. Therefore, we had to develop a logo and package design that would make the brand stand out and tell about its origins. Solution Fabula Branding analyzed the markets in Europe, Asia and the US, studying consumers and global design trends.
