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Coffee Has Never Looked This Relaxing, Meet Jibby

by Chloe Gordon on 07/08/2022 | 1 Minute Read

While we consume coffee to make us feel energized and ready to conquer the day, the effects can sometimes cause us to feel uneasy and jittery. Jibby is a brand with packaging designed by Wonderkind Co. that helps consumers feel motivated and relaxed. The nostalgic approach to the packaging instantly constructs a more refreshing disposition for coffee. In addition, the typography and illustrations work together to create a buoyant system for a category that sometimes leans towards a stuffy aesthetic.

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Jibby approached us seeking a package refresh, to give their coffee a playful, nostalgic feel. While coffee can sometimes make you feel anxious and jittery, Jibby is redefining cold brew through a thoughtful blend that incorporates CBD for a bev that promotes energy *and* calm.

Through playful and bold typography that stands out on the shelves, a potent color palette consisting of a core cream background and strong navy + color pops to stand out against competitors— the resulting can is a whimsical objet that will make any coffee-lover swoon. We used vintage inspired illustrations that bring a cheerfulness to the pack accompanied by a color palette that is not traditional in the coffee space to help them really set themselves apart.

Editorial photograph