Arber's Packaging Puts A Sharp Focus On Sustainability

Safe for people, pets, and the planet, Arber is an organic plant wellness company. The packaging, designed by Branch Creative, is wildly intentional, inspired by the earth. From the glowing colors of the packaging to the intricate typography, each detail meticulously takes inspiration from natural elements. Arber's concentrate bottles also use 100% recyclable shippers, with 80% of the material coming from FSC Certified supplies, proving the brand's mission to keep our planet beautifully pristine.

Arber is a first of its kind Organic Biologicals Plant Wellness company. Launched in April 2021, Arber uses the science of biologicals (naturally occurring substances proven to prevent disease, ward off unwanted pests and promote growth) to make plant care safe, simple and effective for all gardeners and green spaces. Because Arber ingredients are derived from nature, they are safe for people, pets and the planet, and will not pollute water, air or soil. Arber is backed by 15 years of product research in the sustainable, bio-based solutions space. 

Arber’s products are available at Walmart, The Sill, Grove Collaborative, and gardening stores across the country. 

• Arber Bio Protectant – A 3-in-1 product that stimulates growth and safeguards your garden, this powerful biological plant extract boosts your plant’s inherent defenses to naturally protect itself and ward off disease. 
• Arber Plant Food – Made from recycled supermarket food waste, this supplement supports overall soil fertility for greener, thicker leaves, more blooms and deeper roots for indoor and outdoor plants. 
• Arber Bio Fungicide – Protect your indoor and outdoor plants and gardens against fungus, mold, mildew and rot using Mother Nature’s good bacteria creating a protective shield that wards off bad bacteria and prevents disease from developing. 
• Arber Bio Insecticide – Prevents insect, mites and soil-dwelling pests on your indoor and outdoor plants. Great for vegetable gardens, this unique formulation is harmless to beneficial insects and pollinators and helps your plants thrive. 
• We also offer a variety of kits for every type of gardener, including our Holistic Kit, Indoor Kit, Outdoor Kit, and Restorative Kit.  

About the packaging and design:

• Our logo is a bold, condensed, serif face. The legs of both Rs are completely irregular, cut to mimic the silhouette of a leaf. This nod to botany in our logo ties back to the fact that our name is inspired by Agnes Arber, famed botanist and plant morphologist.
• Our color palette draws inspiration from mother earth and all her varied organic hues. The core line ranges from clay to deep garden green to bright yellow.
• Arber is a disruptive brand in the gardening space and the packaging follows suit. The concentrate bottles are modern, monochromatic, and minimal with a matte finish in natural earth-tone colors. 
• Each bottle includes a hand-drawn illustration at the top that hints at the product’s use. 
• We worked with the team at GEO to develop our brand look and feel and Branch Creative to develop product packaging. 
• Sustainability was important in our approach to packaging. While ready-to-use bottles are common in the gardening industry, Arber packages its formulations as concentrates. One 16 oz. bottle of Arber’s concentrates is equivalent to a consumer buying 64 ready-to-use plastic spray bottles of a competitor product,  which makes them an excellent value while reducing the environmental impact of plastic packaging waste, shipping emissions and other factors. 
• Arber’s concentrate bottles also use 100% recyclable shippers with 80% of the material coming from FSC Certified supplies and no secondary packaging. 
• As a direct-to-consumer brand, we wanted to create an intuitive, informative and engaging ecommerce experience that would provide education, inspiration, and all the tools needed to help their gardens grow. Our on-site quiz helps gardeners determine what they’ll need to help their gardens and greenspaces thrive, and our signature kits - Holistic Kit, Indoor Kit, Outdoor Kit, and Restorative Kit - with everything you need to inspire the master gardener in you.