Glonuts Makes Eating Raw, Vegan, and Keto Approachable With Packaging Designed By Day Job

Minimalism is out, and sensory overload is absolutely taking over the world of packaging design. 

Glonuts, a brand founded in 2020 by Kristin Charbo and Grover Light, started by happy accident, and the brand's packaging is a vivid, gradient reflection of the mistake turned business venture. 

The raw, vegan, and keto donuts come tucked inside packaging designed by Day Job, and the radiant hues and neon typography instantly draw a consumer's attention. While there's something nostalgic about the packaging when compared to some of the more quintessential snack brands of the past (think Hostess snacks), the packaging couldn't feel more stylish and fit for the modern snackhead. The neon gradient hues and sticker-inspired factoid graphics work together to create what we now consider contemporary nostalgia, the aesthetic that wants to be Y2K but is caught in the now. 

Yet, despite this trend taking over the packaging world, the visual identity certainly works for these tasty treats. You don't often find that particular brand of chaotic and glowing energy in the vegan space; it disrupts the market, producing a donut that's less about the "health" qualities and more about delicious convenience.