In the latest campaign under Velveeta’s new “La Dolce Velveeta” creative platform, the brand has partnered with the BLT Restaurant Group to serve a cheesy take on the classic martini cocktail.
The Veltini consists of Velveeta-infused vodka, vermouth, and olive brine. The cocktail comes garnished with a cheese drip, of course. Also, whiz connoisseurs will find a cocktail pick of Velveeta-stuffed olives and jumbo shells and cheese. The Veltini cocktail is available now at select BLT locations during golden hour or 5 PM to 8 PM.
“As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” said Kelsey Rice, senior brand communications manager for Velveeta, via press release. “We wanted to find a way to elevate this experience for our fans even further by bringing the rich, creamy goodness of Velveeta to a martini in a unique and unexpected way for the ultimate outrageous pleasure.”
For those who want a Veltini outside of Golden Hour or at home, Velveeta offers a DIY cocktail kit via Goldbelly while supplies last.
Images courtesy of Kraft Heinz.
