Featured image for Kalamajka's Packaging Explore The Wine's Fresh, Fruity, And Bold Notes

Kalamajka's Packaging Explore The Wine's Fresh, Fruity, And Bold Notes

by Chloe Gordon on 07/19/2022 | 3 Minute Read

Created as a special edition wine label for Scotland's Glug Wine Club, Kalamajka is a beautiful red wine. Kira Koroknai designed the packaging that beautifully represents the fruity, smooth, and balanced wine. Because "Kalamajka" translates to "glorious mess" in Hungarian, the playful visual element acts as a clever nod to the name without becoming too on the nose. Additionally, the continuous purple hues create a mesmerizing color story that works with the illustration to help the design stay minimalistic and unstuffy.


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Kalamajka (Glorious mess) is a special edition wine label made for Glug Wine Club Scotland. Their concept is to feature small-batch wines from new countries every month, with modern and exciting labels. For the Hungarian edition, I was assigned to design a label for Vojtek, a tiny, inventive family winery from Villány, best known for its big reds.

Their main goal is to make really unique wines, therefore they always add a twist to make it a bit different, whether through blending, ageing in old barrels for a longer period, or sometimes experimenting with oak staves. They mix technologies and techniques with excellent grapes, and that makes something really special.

This fruitful, velvety, and harmonious wine is made almost exclusively in the Villány wine region in Hungary. Kalamajka Portugieser is light in robe, yet scintillatingly spicy. It has a dark ruby color with a black core, blackcurrant nose, damson fruit, and sweet black cherry in abundance on the palate. The label design was inspired by the unique name of the wine which refers to a glorious mess.

I wanted to create an intriguing look using contrasting visual elements. Arranged to achieve perfect harmony, the fine lines of the illustration balance out the strong typography with extra tight line spacing. Reflecting on this dynamic contrast, the light pastel lilac label complemented with navy blue lettering creates an invitation to explore the fresh, fruity, and bold notes of Vojtek's Kalamajka Portugieser.

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