Pepsi Says It Goes Better With Food, Creates Tasty Comic Book-Inspired Cans
by Rudy Sanchez on 07/18/2022 | 2 Minute Read
Pepsi’s current promotional campaign, “Better with Pepsi,” highlights how its signature cola pairs great with some of our favorite foods like doughnuts and pizza. Some of Pepsi’s latest collabs have involved snacks and cola mashups, like maple-drenched IHOP pancakes and Cracker Jack popcorn.
The latest from PepsiCo's design teams in Shanghai and Bangkok celebrates the connection between Pepsi and mealtime with playful artwork featuring some favorite snacks across the Asian Pacific market. Pepsi’s goal is to appeal to Gen Z consumers by highlighting how we are our authentic selves at home.
Favorites like pizza, fried chicken, dumplings, and noodle soup get delightfully illustrated in a pop art style that captures the fizzy energy of Pepsi. Each depiction artfully plays on the desirable qualities of these snack foods—gooey cheese slips as it tries to stay on the slice, crumbs fall off chicken drumsticks, and toppings fly off dumplings and ramen. The new visual assets are versatile and work on pack, merch, and even on a clock face.
Food is a universal thing, and eating favorites like pizza and fried chicken happens across the world. Pepsi continues to connect soda drinking and food with its “Better with Pepsi” promotional campaign, creating impactful visuals for different markets.
Images courtesy of PepsiCo.