Formi Hair Has A Timeless Aesthetic But With A Thoughtful Twist

If you want to know someone's authentic aesthetic, take one a peek at the products in their shower, and you'll know it instantly. Formi Hair is a hair care brand with packaging developed by Cul-de-sac that immediately says you're timeless but with a modern twist. The soft, natural colors are simple, but the dainty typeface and playful shapes help create an engaging and elegant packaging system.

Formi Hair. Everyday hair care for you A vibrant brand that boasts hair health and style whilst considering the environment was born. Inspired by colour and shape, we delivered a unique yet timeless brand identity and packaging that reflects the personality and ambitions of Formi’s founder and Australian influencer, Laura Jade Stone. Blending fun and sophistication, we created a brand ideally suited to its target audience, empowering people to ‘feel good and do good’.