Fusing function and design, Dry Studio has created a packaging system for Bischi. The design centers around a feeling of celebration highlighted through the bright colors and dazzling typography. While there is an element of nostalgic funk to the design system, it also feels wildly appropriate for our modern era, creating a strategy that superbly blends the past and the present for a timeless and playful design.
After the disco, eat a Bisco! These packs of cookies (biscotti) made in Puglia are full of references to the disco music world. Made in Felline, a small town in the south of Italy, the project was born from the meeting of Flavio, an amazing pastry chef, and Francesco, a creative person with a business mindset.
Starting from the brand name, the idea was to approach an artisanal project in an alternative way, taking the traditional cookies from “Felline to London”. Dry Studio built the brand around a nostalgic copy, bold typography, and a funk palette. The tray is inspired by the mirror ball and has the function to protect the cookies during shipping. Panettone packaging was also designed following the same concept.
The campaign photos are inspired by the discotheque world mixed with the Italian lifestyle. All the branding is focused on communicating the quality of the ingredients in an ironic way, playing with dialect, disco music lyrics, and Italian old songs.
